Home > Events > VA > Williamsburg > Williamsburg Premium Outlets continue More Than Pink® initiatives with Susan G. Komen®
  • 4/14/2018 - 5/20/2018

  • Free

  • 1 year to Adult

Williamsburg Premium Outlets continue More Than Pink® initiatives with Susan G. Komen®

Williamsburg, VA Brave1

Hampton Roads Simon centers, including Norfolk Premium Outlets and Williamsburg Premium Outlets, announced today its Spring 2018 More Than Pinkmovement in support of Susan G. Komen and the fight against breast cancer. As part of the centers’ pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Simon Malls®, The Mills® and Premium Outlets® nationwide will once again be participating in a range of fundraising activities during the months of April and May.
“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Simon’s Vice President of Brand Management Enna Allen.
From April 14 to May 20, visitors to the Hampton Roads centers will be able to participate in a variety of programs to help support Susan G. Komen.
Williamsburg Premium Outlets
• Discount Card Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Pass, available at the Mall Office, providing 25 percent off one item at participating retailers, such as Dooney & Bourke, francesca’s, kate spade new york, Talbots Outlet, Alewerks, adidas, Vineyard Vines and more! All Discount Pass donations go to Susan G. Komen.
• Susan G. Komen® Visa® Simon Giftcard®: Guests can purchase a More Than Pink Visa Gift Card at the Mall Office. Simon will donate $1 for each More Than Pink gift card sold to Susan G. Komen. The giftcard is available for purchase year round.
• Saturday Savings: Each Saturday during the promotion, guests who make a donation to Susan G. Komen will receive a special free gift at the Mall Office, while supplies last.
• Pint + Paint Saturday: Shoppers who visit Alewerks during Saturday, April 28 can enjoy a pint of local, craft beer while flexing their creative muscles painting a pint glass for $10. All proceeds for pint decorations go to support Susan G. Komen.
• Share the Pink Tropics with Tommy Bahama: Guests to the center on Saturday, April 28 from noon to 4 p.m. can enjoy a taste of the tropics inside Tommy Bahama! Visitors can expect to enjoy specialty sales, gifts and pink themed refreshments!


  • Williamsburg Premium Outlets 5715 Richmond Rd Williamsburg, VA 23188
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